Gymnasium ATX, Launching the Gym’s First Landing Page

Gymnasium ATX, Launching the Gym’s First Landing Page

ROLE

Product Designer (Team of 2)

tools

Figma (design)

Webflow (build)

Photoshop (image prep)

TIMELINE
Start: March 2023 – End: May 2023
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OVERVIEW &  CHALLENGE

The customer is getting ready to launch a digital upgrade for his small business/ gym. Our goal was to design a "coming soon" page that does two things:

Hype things up: Give visitors a sneak peek of the gymnasium gym landing page.

Capture Leads: Collect email addresses and other info from people who are excited about what's coming.

DISCOVERY AND RESEARCH

I met with the user to understand the main goals:

- Announce the opening, share essential details,

and provide a way for people to sign up for updates.

- This set the foundation for what the landing page needed.

IDEATION

I created quick wireframes directly on webflow to organize the content hero section, about, and email signup.

SOLUTION

The solution was a single-page website designed and built in Webflow.

It featured a clear hero section, essential details about the gym, and a simple form to capture sign-ups.

The design kept a clean layout, used brand-aligned colors and type, and was made responsive so it worked well on both desktop and mobile.

APPROACH

What I Learned

This project showed how even a simple landing page benefits from early structure and quick feedback.It provided a clear, easy-to-update online presence.
It was also my first project in the fitness niche an amazing industry to exploreand it was rewarding to see how design can help shape and communicate a concept from the ground up.

CHALLENGE

“…Working with her daily across different teams, I observed her consistent ability to execute tasks with excellence, collaborate effectively, and support everyone around her.”
Lanay Marques

AWS user group leader Brazil
DevOps | SRE | CKA | Cloud

“Jordana is a very professional, intelligent, and most importantly skilled UI/UX designer.

When I was working with her in a project she easily turned product managers ideas into reality that lead to successfully meeting our MVP before our deadline. I can see from working with Jordana on projects that she would be a very valuable UI/UX Engineer to have in any or organization or group.”
Yael Brown

Mercor Intelligence
Data Analyst | Software Engineer

“…Jordana is a capable professional, intelligent, very capable, and great to work in a team. I really enjoyed working with her.”
Luciana Tiemi Caraça

UX Designer | Product designer
JobCloud (TX Services)